10/28/2004
FineWaters Announces New Syndicated
Content for Bottled Water Enthusiasts
Leading Water Portal Offers Complementary Websites
Free Content Syndication Via RSS Feed, as Part of Promotion To Educate Consumers
on Bottled Water Etiquette
FineWaters(TM) (www.finewaters.com) today announced that it has
expanded its online information portal to include content syndication via an RSS
feed -- making it the definitive, one-stop information source for bottled water
enthusiasts.
At the same time, FineWaters unveiled an initiative aimed at encouraging
owners of gourmet food and bottled water-focused websites to incorporate the
FineWaters syndication into their own sites, as a way of adding fresh, original
content and further promoting bottled water.
FineWaters is an independent online publication dedicated to selecting,
drinking and enjoying fine bottled water. With a keen attention to the epicurean
life, FineWaters provides information on the products, places, events and
passion that define fine living.
"Fine bottled water is not a commodity -- it has a unique identity and it
deserves a place on the table," said Michael Mascha, PhD, FineWaters principal
and food anthropologist. "The demand for independent, authoritative information
is growing, and FineWaters is a destination for literally anyone who enjoys
bottled water and considers it a beverage of choice.
"The new syndication feature adds one more dimension to what FineWaters
already offers and proactively reaches out to consumers, making it essential for
those who appreciate fine bottled water," Mascha said. "Consumers look to
FineWaters as an independent source for all information related to bottled water
as more and more people make bottled water an essential part of a fine dining
experience. With this new syndication, FineWaters can now serve as an
informative adjunct to other food related websites. The market for fine waters
is growing rapidly, and we're are educating the consumer and giving bottled
water its rightful place on the table, alongside wine."
Since its introduction in May 2003, FineWaters has become the Internet's most
influential portal on bottled water and the authoritative source for water
connoisseurs and their accompanying lifestyle. Exclusive editorial, exhaustive
research and a comprehensive interactive guide to bottled water from around the
world make FineWaters the destination of choice for people looking for bottled
water. The FineWaters directory of bottled waters currently lists more than 400
hundred waters from 15 countries, and new courtiers and waters are being added
continuously.
FineWaters' main focus is on enhancing the quality of life by enabling
consumers to discover fine bottled water. Additionally, FineWaters features a
network of passionate water sommeliers, chefs and health/fitness experts who
contribute content to FineWaters on an ongoing basis. This ever-growing resource
educates visitors to the site on everything from matching fine, bottled waters
with food, the proper stemware or the right temperature for bottled water.
ABOUT FINEWATERS
FineWaters is an online publication dedicated to selecting, drinking and
enjoying fine bottled water. FineWaters is the elegant destination and
authoritative voice for the fast emergence of water connoisseurs and their
accompanying lifestyle. With exclusive editorial, exhaustive research and a keen
attention to the epicurean life, FineWaters provides a thorough and interactive
guide to the products, places, events and passion that define fine living. Contact: Edge Communications, Inc. Ken Greenberg, 818-719-9292 ken@edgepress.com
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