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Genie is out of the bottle. Indeed, the bottled water industry is one of the
most thriving sectors in India. The market is growing at a whopping rate of
about 55 per cent annually and is expected to cross Rs. 1000-crore mark within
the next couple of years. Almost all major national and international brands have taken a
plunge. Parle's Bisleri that virtually monopolised the bottled water market is
now vying with Nestle, Coca Cola, PepsiCo, Manikchand, UB and Britannia.
According to a national-level study, there are close to 200 bottled water brands
in India. Nearly 80 per cent of these are local brands.
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