Bottled water of India
Genie is out of the bottle. Indeed, the bottled water industry is one of the most thriving sectors in India. The market is growing at a whopping rate of about 55 per cent annually and is expected to cross Rs. 1000-crore mark within the next couple of years.
Almost all major national and international brands have taken a plunge. Parle's Bisleri that virtually monopolised the bottled water market is now vying with Nestle, Coca Cola, PepsiCo, Manikchand, UB and Britannia. According to a national-level study, there are close to 200 bottled water brands in India. Nearly 80 per cent of these are local brands.
There are arounf 150 domestic Indian Bottled Water Brands:
FineWaters represents the Fine Water category, educating the consumers and the media and F&B professionals about water not just being water. The Fine Water Society was founded in 2008 to create a global forum and to further enhance the visibility of Fine Water and convey the idea that water is not just water but a natural product with terroir and unique characteristics.
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