History of Antipodes
Arriving back to New Zealand
after 6 years away the first thing that hit Simon Woolley, founder of
Antipodes, was the large presence of imported waters in
all of New
Zealand’s restaurants. Being both a big water
drinker and someone who has had experience in the restaurant industry, it bugged
Simon not being able to find a good tasting softly beaded New Zealand mineral
water that was specifically packaged for restaurant dining.In the past as a restaurateur Simon could never understand
why he had to sell waters all the way from Europe, when
there ought to be good water in New
Zealand. Simon spent a year asking and
researching and the result is Antipodes. It is a high quality New
Zealand water and it has been packaged it to
compete with the European waters people drink in restaurants. Rather than copy
the European packaging Antipodes went for something far
more contemporary and stylish which they believe is far more reflective of the
modern New
Zealand. Crisp, clean, simple and elegant rather than fussy, busy and
traditional. Modeling the bottle on the original glass (sherry / beer) flagon,
there is something iconically New Zealand about the shape
to which Antipodes added the purity of modern design
elements. Just as people feel very comfortable about a bottle of
New Zealand wine
being on the restaurant table so should they feel about a bottle of
New Zealand
water. New
Zealand has come of age in both a food and wine
sense and a design sense. Antipodes is now the 'water'
example of that fact. Antipodes is available in
New Zealand and
Australia for
restaurants sales only. A limited supply is available for discerning restaurants
and the hospitality industry in the
US starting in the
fall of 2005.
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BOTTLED WATER ANALYSIS:
Still
Light
The Water Connoisseur
