Água das Pedras - "water
from stones"
There is an explanation for the association frequently made in
Portugal between Pedras Salgadas and "Água das Pedras" ("water from the
stones"). In the middle of the 1960s, the brand's advertising strategy urged the
consumption of water from the stones. "All hours are good to drink Water from
the Stones", "Naturally Water from the Stones" and "Water from the Stones". "Energy that moves with you" were some of the
slogans that had been used by the brand by the beginning of the 1990s.Consequently, this naturalness of Pedras led to the actual claim of the brand: "Nature’s Power is Infinite!"
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BOTTLED WATER ANALYSIS:
Effervescent
Light
The Water Connoisseur
