Bottled Water of the World

FINEWATERS Guide Book
A Connoisseur's Guide to the World of Premium Bottled Waters
By Michael Mascha

Reviews 100 of the world’s best-loved bottled water brands, their sources, composition, flavors, and historical backgrounds, along with expert analysis and full-color photos throughout.

ISBN 9781624545989 | US $ 24.95

FINEWATERS Guide Book

Deja Blue Print Email

Purified Water - Sparkling

Deja Blue Bottled Water

Deja Blue Description:


Balance Not Rated
Carbonation A

 

Country of Origin:  USA
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Deja Blue

Deja Blue, the purified, popular-priced water, first appeared in Texas in 1997. By 2002, Deja Blue´s distribution grew to include 10 states, with availability in portions of 10 others. Despite having only regional distribution, the brand enjoys a 2.6 percent share of the water market nationally, according to ACNielsen.

Dr Pepper/Seven Up expanded the brand nationally in September 2002 because of the growing interest by consumers in bottled water. The brand is expected to have 100 percent availability in the United States by early 2003.