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Fred

Spring Water - Still

Balance Still

Virginality Virginality 1 - 5 Diamonds

Minerality Super Low

Orientation Neutral

Hardness Soft

Country of Origin: USA

Region: New York

Place Name: Alpine Springs

Established: 2006

Web Site: www.lovefred.com

Company:	Fred
phone:	877 437 9283
fax:	212 208 2616
email:	fof@lovefred.com

Fred

Fred comes from Alpine Springs, which is a mountain spring located in Livingston Manor, New York.

Super low in TDS and a superior rating for nitrates gives Fred his smooth, epicurean characteristic. Also unique to Fred is his charismatic personality and refusal to be defined simply by his chemistry or the geological strata.

Fred is different. He's dimensional. He's engaging and clever. Fred loves meeting people and hanging out and has an ergonomic shape that makes him easy to hold and convenient to carry. Some call Fred "the total package". Fred, however, prefers "friend".

Nicely positioned as an engaging and accessible premium water brand, Fred even has his own MySpace page and blog with fan videos.

Where to Buy Fred:

BOTTLED WATER ANALYSIS:

milligrams per liter (mg/l)
22	TDS
7.01	ph factor
6.2	Calcium
0.63	Magnesium
0.32	Nitrate
0.5	Sodium

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The FineWaters Balance
Certainly the difference in bottled waters is subtle. Some might even argue indistinguishable. But we believe that there are discreet differences in bottled water - and that these differences can enhance the experience in drinking them.

The Flavor of Bottled Water
When tasting water the most important factor in its overall integrated sensation we call flavor is the mouthfeel generated by the size, amount and distribution of the bubbles or the absence of it.

Matching Bottled Water With Food
The FineWaters Balance categorizes the "mouthfeel" of water based on the level of carbonization in five steps from Still to Effervescent, Light, Classic and Bold. This categorization is the basis of matching water with food in a fine dinig experience.

Temperature
There is nothing wrong with drinking water at almost any temperature but you should start paying attention and a little experimentation will revel a lot of epicurean delight in the consumption of water.

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Fred. He's Water.

Fred

Spring Water - Still