The two day Summit will take
place on the 5th
and 6th of May 2008 at a luxury hotel in Barcelona, with a full
program
of discussion panels, presentations and networking sessions; as well as
cocktails and a gala dinner. The application deadline is 12th February,
2008.
Fifty people have been invited to this “Premium Water
Summit”, as we have decided to call the meeting. These people reflect, to the
best of our knowledge, the people who define the industry today. But obviously
our scope is limited, so if you know of somebody you think ought to be present,
please let us know.For some time now, there is a need and a
general desire to establish an informal network between the owners and top
executives in the industry, and possibly; to establish a framework for defining
and facilitating its future growth.
Hopefully, the
Summit will give us all
an opportunity to better understand our industry. This is a very important
objective. But, perhaps just as importantly, it may be the first step towards
building an informal network which will help us to address and resolve the
challenges and conflicts of interest which we anticipate will increase, as the
industry develops.
At the
Summit we will present a
proposal to establish a Premium Water Society. The society should promote the
ethical standards and quality standards of the industry, and represent our joint
interests. If the summit is
considered to have been a success, the Society will arrange a second Summit
Meeting in 2009.
The Summit Programm also
includes: a key note presentation by Michael
Mascha, founder of finewaters.com
and author of Fine Waters - A
Connoisseur’s Guide to the World’s Most Distinctive Bottled Waters; and
a
water tasting event hosted by
leading sommelier and water expert; Nina Randel.
If you have any questions or comments, or for a possible participation please email : steve.rowe@wawali.es or jan@iskilde.dk. We look forward to your reply
and to seeing you in Barcelona!
Steve
Rowe & Jan
Bender
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