Bottled Water Consumption Overtakes Milk, Coffee, and Beer in the US Market

The bottled water industry has seen a tremendous increase in sales since the mid-1990's. According to the Beverage Marketing Corporation, bottled water consumption in the U.S. has surpassed that of milk, coffee, and beer. As the market matures, it will become increasingly important to continue product innovation and to increase brand awareness to combat falling prices due to price promotions.

Our original consumer research provides critical insights in formulating a successful marketing strategy. For example, more than half of respondents who drink bottled water prefer spring water to purified water and notice a difference in the taste. Forty-three percent of respondents feel that there is a significant difference between bottled water brands, while almost two-thirds of respondents are brand loyal.

Younger respondents, Black respondents, and respondents earning under $50K are more discriminating in their views on bottled water. They feel that there is a difference between purified and spring water and have a preference for spring water. These groups are also the most brand loyal.

Our report surveys consumer attitudes and behavior in the bottled water, while creating a detailed picture of the overall market. Drivers, market size, trends, segmentation, and distribution are all explored in depth. A five-year market forecast helps you anticipate the future of the bottled water market.

The IBWA defines bottled water as water sealed in a sanitary container, to be sold for human consumption. This includes flavored carbonated and non-carbonated waters.

Seltzer, tonic and club soda are not covered by the scope of this report.

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