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Home / Newsletter / January 2007 /

Bottled Water Company in U.S. Eyes Mexico as Market

LITTLE ROCK, Arkansas: Instead of exporting jobs to Mexico, as many U.S. companies have done, a company in the state of Arkansas wants to send its products there.

Mountain Valley Spring Water appears poised to enter the Mexican market in 2007. While the premium bottled water won't find its way into every store in Mexico, the company plans to target a growing resort market and high-end retailers, said Jim Karrh, chief marketing officer for Mountain Valley Spring Co.

Mountain Valley is also looking at China, Europe and other nations to export its Hot Springs water to, Karrh said. But the company's economic growth will continue to be felt in Arkansas, as other companies expand their own operations internationally.

"We will always manufacture our water here," Karrh said. "We wouldn't outsource that, nor would we want to."

Resource: AP

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