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Ice. The next Frontier for Bottled Water

 

by Michael Mascha

It's a little known fact, but ice can assume a large number of different crystalline structures - actually more than any other known material.  Under ordinary pressures the stable phase of ice is called "Ice 1" and the various high-pressure phases of ice number up to "Ice 14".  "Ice Nine" received some degree of exposure from Kurt Vonnegut's novel Cat's Cradle, in which we see the potential for man's destruction after Hiroshima fictionalized as "Ice-Nine", a crystal of water organized so that it converts all water on the planet to a permanent, diamond-like solid. The threat of Ice-Nine is a brilliant parody of the Cold War and nuclear proliferation.

One of the first things that strikes most visitor to the US is the American fascination with ice in soft drinks and water. Even sparkling water is not spared from this cruel treatment.

I will not be able to change the use of ice in soft drinks but I sure hope there is a chance for Naturally Bottled Water to be spared the ice.

No Ice Please!
Ice is the natural enemy of bottled water - and soft drinks for that matter. The correct way to drink bottled water is to chill it to the proper temperature and then drink it - without ice. Water should be served at around 55°F. For a further exploration on the right temperature for drinking water see "Drinking Water - at what Temperature?"

Do you know where you ice is coming from and where it has been?
As ice melts, it dilutes the Naturally Bottled Water. The water which has been bottled with great care and shipped half way around the world from it's natural source is diluted wit ice from tap water. There is nothing wrong with tap water but it just does not belong into Naturally Bottled Water. The issue gets troublesome if you look closely into how the ice is actually produced, stored and handled. A bottle of water is usually opened at the table, but you have no idea who handled your ice and for how long it has been sitting around in an open container.

There is of course a "legitimate" use of ice in cocktails and mixed drinks and I know that there are many people that don't want to give up the additional mouthfeel of crushing ice with their teeth.

The solution to the problem is to get in control of the supply chain of ice. Sounds complicated? It's very simple.

Source it yourself or trust the source.

Gucci Ice Cube TrayIce Cube Trays
At home, just fill your ice cube tray with the Naturally Bottled Water you are dinking and freeze it. It makes the ice cubes a little bit more expensive but it is worth while the effort. If you have to, you can use them in the bottled water or you can use the ice cubes for cocktails.

You probably spent a fortune on the latest and greatest vodka for your Martini and the you use tap water ice cubes to mix it. Try buying a high end, low TDS, neutral ph level water and freeze it in some designer ice cube trays (Gucci). Tell your guests about the source of the water. Not only will your Martini or mixed drink taste better, but your guests will be impressed.

When you create ice cubes keep in mind that water can evaporate from ice, so fill the tray right to the top. The phenomenon is called "sublimation". Ice cubes do shrink in their trays, especially in frost-free refrigerators, which often are very dry (20 % relative humidity).

If you think you need transparent ice cubes use distilled water that is not aerated. You will have to experiment with the freezing rate. Clear ice usually does not stay that way for long.


Drink IceDrink Ice
Some innovative Bottled Water companies have picked up on the trend and soon will start offering one way ice cube trays filled directly at the source. The only thing you have to do is put those pre-filled trays into the freezer. I want to call this "Drink Ice". If you open a tray of Drink Ice you can be sure it's the first time that happened since the water left the clean room in which the tray has been filled.

You will not use Drink Ice to fill your cooler but hopefully Drink Ice will become a standard in bars and restaurants for mixed drinks and cocktails. I am looking forward to the time when I can, not only select my Vodka for the Martini, but also the Ice - "Please make this a Wattwiller Kettle One Martini straight up".

In hotels Drink Ice it will not replace the "ice machine" but I would sure love to find a tray of Drink Ice in my mini bar. Suddenly I know where my ice is coming from and that is a good thing.

FineWaters will continue to report on this emerging trend …

 

 
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