In the episode 8 of the original
series “The Apprentice” aired on February 26, 2004, the Donald’s challenge for
the pool of apprentices was to develop and execute a Trump Ice Pure Spring Water
distribution and sales strategy.
Donald gathered the teams and showed off a
truckload of his branded water, Trump Ice. Donald then laid out the next task. Each
team would be given the chance to distribute Trump Ice. The team that sold the
most water in two days would win. The Project Manager of the winning team would
then select two team members to accompany the Project Manager on Trump's
personal helicopter for a tour of
Manhattan. The losing team would
meet Trump in the boardroom where someone would be fired. As usual, George and
Carolyn would be Donald's eyes and ears. Each Team was given
$ 500 budget for the challenge. Protégé won the challenge with sales of
around $ 6000.-
So what happened to Trump Ice.? Is it a real
product?
It seems that Trump Ice is a real product. It may be
purchased at tony Manhattan eateries
such as Fresco and Limoncello and at Gristede's Supermarkets in
New York. It's primarily available
at Trump's casinos, restaurants, golf courses and private residences. Trump Ice
is bottled from springs near Laurel Run,
Penn.
In a recent interview the Donald was asked about his foray
into the bottled water business.
Q: Your name’s already on a lot of buildings. Why add
water? A: I did it at my casinos, and it was so good that people
wanted to buy cases of it!
Q: What did you serve before? Volvic? Poland Springs?
Fiji? A: I’m not
going to talk about other waters, but this water is very good.
Q: What makes it so good? A: It’s low-sodium—in fact, it has no sodium.
Q: And why such fiery packaging? It is fiery, isn’t it? A: its fire and ice! The water puts
out the fire.
Resources: NBC “The Apprentice” Series 8
2/26/04
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