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Home / Newsletter / November 2005 / |
| The Water Connoisseur | November 2005
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| FineWaters for Thanksgiving
The Thanksgiving dinner is a great opportunity to select three waters from the FineWaters Balance and enjoy the experience with friends and family. It also allows designated drivers and people that do not drink alcohol the full participation of the celebration, being able to enjoy and switch between multiple waters. |
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| Public Commodity to Personal Symbol
Something unusual started to happen to water in the 19th century. What had been a free public resource started to be privatised. There were very good reasons why something that fell freely from the sky now needed to be managed and paid for. In water we find a perfect metaphor to describe the relentless advances and commercialisation that have signified the passage of our modern age. |
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| Neau - No Water
There is a new brand of water in the Netherlands. Sold as an empty bottle, it requires the buyer to fill up from his own tap. At 100 percent drinking water, Neau is positioning itself explicitly against the bottled mineral water trend. |
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| FIJI - New Look for Iconic Bottle
FIJI Water announced today that its iconic square bottle will have a new look starting this month. Updated graphics, along with compelling usage of the bottle's back panel, will refresh the look of the bottle while more effectively communicating the water's unique properties. |
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| Bottled water - Clear Growth in UK
Consumers are taking heed of the health advice to drink eight glasses of water a day and are willing to pay, making the bottled water market a fast-growing sector worth £1.6bn last year, according to Mintel. |
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