Global Bottled Water Congress in Dubai

DUBAI, 7 Sep, 05 (WAM) - Masafi, one of the leading producers of bottled mineral water in this region will be host sponsor for the Second Global Bottled Water Congress to be held in Dubai from September 20 to 22, at Mina A'Salam, Madinat Jumeirah. This is the first time that a global event for the bottled water industry is being held in the Middle East and the event will be inaugurated by Hamad Abdul Rahman Al Midfa, Minister for Health.

The Congress will be held under the theme 'Meeting Global Demands' and will be attended by more than 150 delegates from over 30 countries around the globe. Participants at the Congress include owners, directors, senior management and marketing specialists representing bottled water producers, according to reports in the UAE's dailies.

The first day of the Congress will encompass a special tour of the Masafi plant at Ras Al Khaimah for the delegates and the media.

The main conference gets under way on September 21 with Midfa's address, followed by a speech by Abdulaziz Al Ghurair, Masafi Chairman. The keynote address of the Congress, to be delivered by Jeff Caso, Senior Vice President (Marketing and Sales), Nestl? Waters, will focus on 'Giving consumers value around the world'.

Masafi is host sponsor of the event in collaboration with organisers Zenith International, Specialist Consultants to international food and drink industries.

The event will also witness the prestigious 2005 Bottled waterworld Design Awards, which will be held at one of the world's most luxurious hotels the Burj Al Arab.

On the third and final day, the Congress will witness case studies on functional water pioneers and new water concepts.

Resources:
Masafi