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Home / Newsletter / September 2005 /

47% Increase in New Bottled Water Launches in 2005

FineWaters has seen in the past year an increaser in interest by individuals and companies to develop new bottled waters brands and introduce new products. Additionally, there is a flurry of activities from international brands to enter the US market. The trend we have seen is confirmed by the numbers released by Productscan Online.

Although fruit flavored drinks remain the top category with 479 new drinks launches for the April-June 2005 period, they appear to be falling out of favor with manufacturers. There were a quarter fewer products released under this category in the period, compared to the same timeframe last year.

In contrast, bottled water has experienced a growth in popularity, with 209 new launches in this category in the period. This shows that the fashion for bottled water is gaining momentum.

New Drinks Launches, April – June 2005 (SKUs)

	2004	2005	% Change
Bottled water	142	209	+ 47 %
Fruit & Fruit Flavored drinks	639	479	- 25 %
Isotonic, Energy Producing Beverages	144	168	+ 17 %
Tea	407	453	+ 11 %
Milk, Non-Diary Milk, Yogurt Drinks	277	270	- 3 %
Coffee	273	267	- 2 %
Beverage Mixes & Flavorings	273	267	- 2 %

Source: Productscan Online

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