The bottledwaterworld awards in 2007 has attracted a
record 169 entries from 32 countries. The awards judging event was held on 6
August at Sheraton Hotel, Heathrow, London. And the finalists have been named
ahead of the awards presentation during the 4th Global Bottled Water Congress in
Mexico City on 13 September 2007 where the winners will receive their trophies.
The awards judging event was held on 6 August at Sheraton Hotel,
Heathrow, London. The contest is a great chance to gain recognition for product
and packaging innovations, marketing creativity and design excellence.
Best bottle in PET
Top 3 1 litre water company (1 litre) - Canada
Aquann Water Project (Red Cross Water) -Norway Sheelpe Enterprises
(Aava) - India
Highly commended Ringnes (Imsdal) – Norway
Brasserie de Tahiti (O'Tahiti) - Tahiti Demo Design & Moulds (Sikko)
- Italy
Best bottle in glass
Top
3 Bavaria NV (Waater) - Netherlands CCHBC - Greece (Avra Still) -
Greece Veen Waters Finland (Veen Water) - Finland
Highly
commended Eaux de Source de Saint Géron (Saint Géron) - France Source
Glacier Beverage Company (10 Thousand BC) - Canada
Best label
Top 3 Pure Blue (Pure Blue) - UK Taste After
Hours (AH+) - USA Whitehole / Studio Davis (Tufr Pure) - UK
Highly commended Radenska / Futura DDB (Radenska Plus) -
Sloviena CCHBC Ireland - (Deep River Rock) - Ireland
Best
enhanced
Top 3 Hint (Hint) - USA Unicer Bebidas
de Portugal SA (Vitalis Elegante) - Portugal Vöslauer (Vöslauer Biolimo) -
Austria
Highly commended Danone (Volvic Revive) –
UK Gerolsteiner (Linée) - Germany GidaSA (Siluet) - Turkey
Best children's concept
Top
3 CCHBC - Greece (Avra Bloom) - Greece Kerry Foods (xtra Water) -
Ireland WaddaJuice (WaddaJuice) - USA
Best packaging
innovation
Top 3 Nestlé Waters Italy / Sanpellegrino
(Easy Cap) - Italy Sidel (NoBottle) - France Waterwerkz (Vending
technology & pouch) - UK
Highly commended Hamidiye
Spring Water (Hamidiye) - Turkey
Best marketing
campaign
Top
3: Coca-Cola GmbH (Apollinaris) - Germany Danone (Volvic Revive) - UK
Strathmore - UK
Highly commended: Glacéau (Try it) - USA
Coca-Cola Czech & Slovakia (Bonaqua) – Czech Republic & Slovakia
Highland Spring - Visit Scotland - top 10 Scottish experiences campaign –
UK Masafi - UAE
Best newcomer
Top 3 GidaSA (Siluet) - Turkey Waterbrands
(Thirsty Planet) - UK Veen Waters Finland (Veen Waters) -
Finland
Highly
commended Aquann Water Project (Red Cross Water) - Norway Inside Out Beauty
(SIP) - UK
Best
sustainability initiative
Top 3: Coca-Cola HBC Austria & others (Danube Box) -
Austria & others Davamand / Danone Iran (Davamand water & Unicef
initiative) - Iran Icelandic Water (carbon neutral initiative) -
Iceland
Highly commended The Coca-Cola Company (eKOfreshment )
- worldwide Nestlé Waters North America (Ozarka) - USA
A
prestigious line up of independent judges was together to deliver verdicts on
the vast array of assembled products from diverse international markets. Leading
PET tooling specialist R&D Tool and Engineering, which
kindly sponsored the competition, is at the forefront of providing solutions for
the manufacture of packaging and it proved invaluable for Engineering Sales and
Marketing Manager Peter Lloyd to sit on the judging panel.
The judges
also include: Heather Taylor from NSF; Iain Ferguson from
Co-operative Retail; Miguel Fresquet from
Rexam; Claire Nuttall from Dragon Brands;
Lianne van den Berg--Weitzel from Claessens Product
Consultants; Jon Cowan from CCL Decorative Sleeves;
Fiona Mathews from Earth Champions Foundation; and Nayl D’Souza
from bottledwaterworld magazine. Zenith International
Publishing Managing Editor Bill Bruce chaired the judging panel and ensured full
account was taken for each of the nominations.
The shortlist of finalists
will be published in a special supplement for Issue 43 of bottledwaterworld
magazine published at the end of August. However, the winners will not be
revealed until the awards presentation in Mexico City on 13 September 2007.
Visit www.zenithinternational.com/events
As usual, the awards span all areas of commercial
creativity such as determining which packaging formats for water are the most
attractive and effective as a frontline marketing tool. The categories this year
also cover developments in functional and designer waters, with further awards
for best label, best marketing campaign, best website and best children’s
concept.
In 2007, the judges will place a special emphasis on
environmentally friendly and ethical endeavours with an award presented to the
best sustainability initiative. From lightweighting to energy efficiency and
from recycling to eco-friendly projects, initiatives or products delivering
significant environmental benefits will shine in the
contest.
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