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Written by m2
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Monday, 04 April 2011 09:54 |
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The Third Fine Water Summit, this time in Vidago, Portugal, gave the 43 delegates an opportunity to better understand our industries possibilities and challenges. The Summit was focus on the rise and fall of the environmentalist campaign against bottled water with a presentation form Jan Bender, A global messaging position was presented by Michael Mascha and new technologies, especially 2D barcode were featured in a talk by Michael Mark from Iskilde.
The next Fine water Summit will be conducted in South America in Spring 2012
In presentations, Simon Woolley (Antipodes) and Andre Jacques (Pedras) provided insight into designing an iconic brand or redesigning an existing iconic bottle and Morten Kelsen form Qanik talked about harvesting ice. The problem of an inexpensive global distribution platform was the topic of a talk by Michael Tanousis from AquaAmore.
The science of bottled water health claims was featured in presentation from medical researchers Dr. Tiago Brandão, Dr Maria João Martins and Dr. Rosario Monteiro and Prof. Luís Cardoso Oliveira .
The Summit ended with a visit of the Pedras source and bottling plant sponsored by UNICER and conducted by Andre Jacques.
Pictures by: Fimmboði Lisberg
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Last Updated ( Tuesday, 12 April 2011 14:49 )
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