|
With so many environmentally damaging and unhealthy drinks out there, mineral water is "more Saint than Sinner." according to a recent article in The Indipendent.
Read the full article at: Troubled waters: Why we fell out of love with bottled water (and how the industry plans to win us back)
Dripping points
PRICE
0.1pence......... cost of litre of tap water
90p.........cost of litre of mineral water
SALES
£2bn......... annual bottled water sales
£10bn......... tap water sales
TRUST IN TAP WATER
72% of people in UK believe tap water is good quality
9% believe it is bad quality
FALLING BOTTLED WATER SALES
2,075m litres – estimated bottled water sales 2008
-9% - decline in sales over the past two years
But still double 10 years ago...
990m litres – bottled water sales in 1998
And 100 times 30 years ago...
20m litres – bottled water sales in 1976
DEFLATION
Between 1997 and 2008, price of bottled water fell 8.2%
CALORIES (PER LITRE)
Tap water ......... 0
Bottled water ......... 0
Smoothie ......... 550
Beer ......... 350
Orange juice ......... 480sugar (per litre)
Tap water ......... 0
Bottled water ......... 0
Smoothie ......... 48 grams
Coca-Cola......... 106 grams
Orange juice ......... 106 grams
CLIMATE CHANGE (Co2 per litre)
Tap water ......... 0.2 grams
Bottled water ......... 198 grams
Smoothie ......... 686 grams
Beer ......... 864 grams
Orange juice ......... 1,040 grams
ANNUAL CONSUMPTION PER PERSON (AVERAGE)
97 litres .........fizzy drinks
55 litres ......... concentrated squash
36 litres......... bottled water
23 litres......... fruit juice
23 litres ......... juice drinks
MARKET SHARE
56% ......... tea, coffee and other hot drinks
8% ......... fruit drinks
8% ......... alcohol
8% ......... miscellaneous
7% ......... carbonated soft drinks
7% ......... tap water
3% ......... bottled water
3% ......... milk
BOTTLED WATER TYPES (UK)
Mineral water ......... 60%
Spring water ......... 26%
Bottled drinking water ('table' water) ......... 11%
Purified water ......... 3%
|
