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Written by m2
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Monday, 01 December 2008 16:14 |
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Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which offers an in-depth outlook for the food and drink market in Germany. The report "Germany Food and Drink Report Q4 2008" says that the soft drinks market in Germany has experienced a slow growth in the last five years. The market is dominated by multinationals including The Coca-Cola Company and PepsiCo, but all at the mercy of discount retailers, which account for the bulk of soft drinks sold in the country.
Data from the German Association of Alcohol-Free Beverages (WafG) reveals that in 2006 the market for carbonated soft drinks was worth around EUR3bn and that carbonated soft drinks accounted for just under half of all soft drinks and bottled water sales. WafG data also reveals that the value of the carbonated soft drink market is virtually unchanged from its level in 2002. The market can therefore be characterised as mature but, unlike in some other developed states, the market has not shown any signs of contraction. Authors of the report forecast that the value of the carbonated soft drink market will stagnate for the next five years, neither growing nor shrinking to any great extent.
On the other hand, two sectors which are recording strong growth are bottled water and RTD tea and coffee. Between 2002 and 2006 sales of bottled water in volume terms increased by 17%, representing a compound annual growth rate of 4%. Over the same period sales of RTD tea and coffee in volume terms increased by 28%, representing a compound annual growth rate of 6.4%.
Both of these sectors have benefited from the stagnation in the carbonated soft drinks sector and the perceived health benefits of drinking water and tea. The report expects this growth to continue, with bottled water sales in volume terms expected to increase by 9% over the five years to 2012 and RTD tea and coffee volume sales expected to increase by 14% over the same period.
Resource: "Germany Food and Drink Report Q4 2008" is available from Report Buyer. |
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Last Updated ( Tuesday, 30 December 2008 13:19 )
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