213 r. St-Honoré 75001 Paris. Tel.: 33 (0)1 55 35 33 90. Fax: 33 (0)1 55 35 33 99
In March 1997, a new contemporary-style fashion and design
boutique opened in rue St-Honoré. Just a few months later, Colette, named after
its founder, had become a byword with the Paris in-crowd. What's behind its
success?
Colette is neither a fashion creator
nor a designer but simply a lady of taste and her idea was to share her good
taste with others by proposing a selection of everything she likes in every
domain. With its mixture of clothes, contemporary-design objects, make-up, music
and literature, Parisians who have not yet visited this boutique are in the
minority. Colette's selection would not have been complete if she had not
added a nutritive element. At a time when wine bars were ten-a-penny, she needed
an original concept in keeping with the general atmosphere of the boutique. The
capital's first and only (at least for the moment) water bar rose to the
surface. In a sober décor designed by Arnaud Montigny and furnished by the
Belgian designer, Marteen Van Seeveren, simple vegetarian or international
dishes are available at any time, including high-quality desserts such as
Mulot's tarte Tatin and chocolate macaroons from Ladurée, not forgetting a
plunge into the thousand and one secrets of Adam's Ale!
Ninety different types of water,
displayed almost as works of art, have been selected for the design of the
bottle (some are exclusive items), particular properties (with or without
sodium, degree of oxygenation, sparkling or still, etc.) or their originality
(Cloud Juice, for instance, is composed of 7,800 drops of rainwater
collected in Tasmania). The bar also serves Fruit Water (water with the
addition of natural fruit extracts), which has since become a popular
supermarket item, water-based fruit juices presented like small bottles of wine,
and a few organic products and rare condiments including some from OAO (with
packaging designed by Starck) and Harvey Nichols. Located in the boutique's
basement, the water bar has quickly earned itself a reputation and has become a
favourite meeting-place for the area's in-crowd.
Source: Grégory Bacou, Via Michelin
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