Bottled Water of Mexico

There are almost 6,000 bottled water manufacturers in Mexico, with 10 large consortiums, 150 large companies, 300 medium companies, 600 small companies, and 5,000 micro-companies in the mix. The National Association of Purified Water Distributors estimates that close to 85% of bottled water comes from small/micro bottlers many using purified water. Only recently has the trend of Premium Waters from a natural source gained traction.

The lead companies have strong national distribution and sales support thanks to other major channel synergies, and they count on extensive promotional and advertising campaigns to position their brands. Smaller companies have strong regional components that help them compete in some market segments, especially with 20 Liter containers known as garrafones, which is the standard way to go to market for household drinking water