Pedras Water Analysis:
|Country of Origin:||Portugal|
|Company:||Unicer - Bebidas de Portugal|
|phone:||+351 229 052 100|
Água das Pedras - "water from stones"
There is an explanation for the association frequently made in Portugal between Pedras Salgadas and "Água das Pedras" ("water from the stones"). In the middle of the 1960s, the brand's advertising strategy urged the consumption of water from the stones. "All hours are good to drink Water from the Stones", "Naturally Water from the Stones" and "Water from the Stones". "Energy that moves with you" were some of the slogans that had been used by the brand by the beginning of the 1990s.
Consequently, this naturalness of Pedras led to the actual claim of the brand: "Nature’s Power is Infinite!" .