After initially falling as rain, the water takes its trek through the layers of sand and rocks created by the ice from the ice age. The sediment provides filtration and ads a unique mineral composition the water, expressing the terroir.

The village of Åre has since the beginning of the 11th century been visited by people who want to be in the serene and clean environment that surrounds the source. Pilgrims from all over Europe have for thousands of years wandering through the valley on their way to Nidaros Cathedral in Trondheim. During the late 19th century, people began to visit the valley to cure themselves. They visited Åre to be in the clean and healthy environment and to breathe the high air. This pure and pristine surroundings ensures a good environment for both the water and the people in Åre.

Today Åre is Scandinavians biggest Ski Resort visit by thousands of people around the world to enjoy the great slopes and amazing scenery. 2019 Åre will stand as host for FIS Alpine World Ski Championships. .